Internal Salesforce CRM Specialist

Description

The Internal Salesforce Specialist is responsible for the ongoing development, customization, and support of Optomec’s Salesforce ecosystem, including Pardot and the Service Desk module. The ideal candidate will work closely with internal stakeholders across Sales, Marketing, and Customer Support to ensure that the platforms are aligned with business needs and operating at maximum efficiency.

Key Responsibilities

• Administer and maintain Salesforce including user setup, profiles, roles, permissions, and security settings.
• Customize objects, fields, page layouts, workflows, process builders, flows, and validation rules to meet evolving business needs.
• Create and manage reports and dashboards to provide actionable insights to Sales, Marketing, and Executive teams.
• Collaborate with users to gather requirements and translate them into scalable solutions.
• Ensure data integrity and manage deduplication...