Opportunity Description
Job Title
International Business Marketing Manager IGT-Devices (Coronary Vascular)
Job Description
Drive go-to-market strategy and demand generation for the full IGTD portfolio across international markets, with a focus on Region North (UK & Nordics).
Your role:
International Business Marketing Manager IGT-Devices (Coronary Vascular)
Job Description
Drive go-to-market strategy and demand generation for the full IGTD portfolio across international markets, with a focus on Region North (UK & Nordics).
Your role:
- Own end-to-end marketing strategy and execution for the IGTD portfolio, acting as the key marketing lead for Region North.
- Drive demand generation and adoption of the One IGT proposition, with a strong focus on vessel preparation solutions.
- Define and execute go-to-market plans aligned with global strategy, adapting them to local market dynamics and customer needs.
- Lead product launches, lifecycle management, and portfolio positioning to maximise market impact.
- Develop pricing, value propositions, and data-driven marketing plans based on market and competitor insights.
- Deliver integrated omni-channel campaigns (digital, events, field) to inc...
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