IP Social Media Specialist

Job responsibility:
Responsible for the daily content planning, publishing, and operational management of the company's IP accounts on platforms such as Xiaohongshu, TikTok (Douyin), WeChat Channels, etc. Develop and execute long-term growth strategies and short-term content plans for the IP accounts to increase follower count, engagement rate, and account visibility. Monitor the performance metrics of IP accounts, conduct regular analysis and reporting, and optimize operational strategies. Maintain frequent, high-quality interactions with followers, foster a positive community atmosphere, and plan/execute online engagement activities. Collaborate cross-functionally with content, design, and marketing teams to ensure IP brand consistency and high-quality content output. Track social media trends and competitor activities to provide inspiration for IP content innovation. Requirement:
Must be proficient in both Chinese (Mandarin) and English, with excellent bilingual copywriting an...