IT Marketing & Application Manager

The Marketing IT & AI Application Manager is responsible for the Marketing application portfolio at Duracell – the core MarTech stack (DAM – Aprimo, PIM – Salsify, Duracell and Procell websites, and any legacy solution still in place) as well as the rapidly expanding set of AI tools and platforms that support Global Marketing.

Reporting into Marketing IT, the role partners with Global Marketing to turn the Marketing AI strategy into reality across the end-to-end workflow (Discovery → Strategy → Creative → Production → Adaptation → Activation → Measurement) and the supporting infrastructure (Marketing Brain, Work Management, automated adaptation, brand-governance / QA tooling, GEO and LLM visibility).

The center of gravity is hands-on delivery: prioritizing initiatives, getting projects done, exploring new AI capabilities, and keeping the day-to-day solutions running – in close partnership with Marketing, the AI Team, IT Architecture, IT Security, vendors and agencie...