Ad Operations and Optimization Specialist

The Trade Desk Analyst:

Results-driven Programmatic Trader with experience in Programmatic Advertising and hands-on expertise in Demand-Side Platform (DSP) platforms. Skilled in campaign execution, optimization, data analysis, and performance marketing across multiple digital channels. Proven ability to manage large-scale campaigns, improve ROI, and deliver data-driven insights.

Core Skills

• Programmatic Advertising
• Demand-Side Platform (DSP) The Trade Desk
• Real-Time Bidding (RTB)
• Campaign Management & Optimization
• Audience Targeting & Segmentation
• Performance Marketing (CPA, CPC, ROAS, CTR, CPM)
• Data Analysis & Reporting
• Excel / Google Sheets (Advanced)
• SQL (Basic to Intermediate)
• Attribution Modeling
• Cross-Channel Media Buying (Display, Video, Mobile, CTV, Native, Audio)

Key Responsibilities

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