Assistant Director, CRM Projects & Operations

Serve as the Product Owner and Strategic Lead for the Frasers Experience (FRx) rewards ecosystem and FRx Gift Card (FGC) program, driving end‑to‑end ownership across product, marketing, operations, and customer experience.

This role will drive the transformation of FRx into a seamless rewards, payments, and engagement platform integrating CRM marketing, digital innovation, and operational excellence to deliver measurable growth in Monthly Active User (MAU) rate, member spend, and revenue.

• Product Ownership of FRx Rewards Ecosystem
  • Act as Product Owner for FRx platforms, owning the end‑to‑end product strategy, roadmap, and delivery of the FRx platform across app, CRM, websites and partner ecosystem.
  • Collaborate with CRM Marketing team to drive member acquisition, activation, and retention, delivering sustained growth in MAU and member spend.
  • Lead the evolution of FRx into a unifie...