Assistant Manager, Consumer Insights, Beverages;消费者洞察助理经理, 饮料

Support PepsiCo’s China beverage business in the development of consumer insights, strategic and annual operating plans that maximize consumer momentum within PepsiCo’s key global business unit.

Insights & Business Strategy Development

–Supports Beverage commercial teams in identification and development of business priorities, providing insights and perspectives in the development of business strategy

–Supporting the development of strategic growth plans (PSP) and annual operating plans (AOP)

–Supports GBG strategic initiatives in GCR markets, incl. both brand building and product innovation pipeline building

–Supports insights initiatives to deepen fundamental understanding on category, consumer and brand to guide future business growth

Marketing Strategy and Execution

–Provides Beverage marketing team with the insights required to develop strategies across the marketing mix (bran...