Opportunity Description
- To develop implement maximize monitor and evaluate the hotels communication objectives strategies including advertising public relations and graphics and collateral so as to support the objectives set in the Marketing Plan.
- To measure interpret prioritize and evaluate the effectiveness of communication activities through an ROI analysis and to reevaluate programs on an ongoing basis so as to achieve / exceed the objectives as outlined in the Communication Plan.
- To develop and maintain active contacts with the press and key media.
- To monitor all current attitudes and public statements concerning the hotel in foreign and local media.
- To establish a fully integrated communication program as outlined in the Marketing Plan.
- To ensure adequate targeted publicity and coverage of the Hotels positioning promotional programs corporate image building and other activities.
- To assess advertising needs and opportunities for the hotel a...
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