Assistant Marketing Manager - Loyalty and Brand Partnerships

Get to Know the Role

You will drive growth, engagement, and brand love for Grab's key ecosystem drivers: Loyalty (GrabUnlimited, GrabCoins, and GrabVIP) and Brand Partnerships. Reporting directly to the OneGrab and IMC Head, you will manage a unique, dual-engine portfolio designed to supercharge Grab's user retention and ecosystem stickiness.

The Critical Tasks You Will Perform

Loyalty Optimization & Campaign Ownership

• Growth & Conversion: Increase user acquisition and GMV reach for loyalty products using data-backed strategies.
• LTV & Retention Fusion: Analyze loyalty user data to identify gaps in consumer demand, and activate targeted external partnerships to solve specific user churn or engagement challenges.
• End-to-End Campaign Delivery: Serve as the primary PIC for loyalty campaigns—managing the full lifecycle from data-driven ideation to cross-channel execution, performance tracking, and ...