Associate Director - Data Migration

About the Role Develop and execute a comprehensive strategy for 3rd party data platform adoption and expansion across the organization, with a focus on driving business outcomes and improving marketing effectiveness. Collaborate with marketing teams to integrate 3rd party data into their campaigns and workflows and provide training and support to ensure effective use of the data. Develop and showcase compelling use cases that demonstrate the value of 3rd party data in improving marketing effectiveness and measure the success of these use cases through metrics such as adoption rate, data quality, and marketing ROI. Develop and maintain a roadmap for 3rd party data platform adoption and expansion across the organization, with a focus on expanding use cases and applications for 3rd party data and developing new data-driven products and services. Monitor and measure the effectiveness of 3rd party data in driving business outcomes, and adjust the adoption strategy accordingly Work with cros...