AVP - Head I OTT Digital Growth & Performance Marketing

Mandaluyong, On-site, Morning Shift

The Assistant Vice President OTT Digital Growth & Performance Marketing serves as the overall Marketing and Business Lead for the Over-The-Top (OTT) streaming and digital services segment. The role focuses on Performance Marketing , Subscriber Acquisition , Revenue Growth , and Return on Investment (ROI) optimization. This position leads and supervises managers responsible for digital live streaming, SVOD, and other subscription-based digital platforms.

Key Responsibilities

1. Scaling the OTT Portfolio
   • Manage overall subscribers and revenue for all OTT brands, emphasizing subscriber acquisition and revenue growth .
   • Drive lifetime value (LTV) uplift through retention, engagement, and upsell strategies.
   • Lead product journey and roadmap management with the Product Team to ensure an optimized end-to-end subscriber experience and...