AVP, Portfolio Digital Sales

Your role: You'll play a key role in shaping the Credit Cards business at OCBC Malaysia, driving card portfolio sales through digital channels, including mobile, online and SMS.

How you succeed

To excel in this role, you’ll need to be digitally savvy and continuously seek better ways to deliver relevant products and services to target customers through effective digital engagement.

Responsibilities

• Identify target customer segments who will be interested in portfolio products.
• Determine the most effective communication timing, messaging, and offers to engage these customers.
• Design and optimise customer journeys that enable customers to subscribe to portfolio products in a simple, transparent, and value‑adding digital experience.

Qualifications

• Digitally savvy with good understanding of mobile and online channels.
• Minimum 2-3 years of experience in credit cards.
• Detai...