B2B Audience Insights Marketing Manager

Job Overview

We are hiring a B2B Audience Insights Marketing Manager to lead the planning, execution, and performance tracking of B2B customer journeys. This role focuses on using data and insights to improve customer experience, support business strategy, and drive results.

Key Responsibilities

• Manage end-to-end B2B customer journeys, including performance monitoring and optimization
• Develop and execute strategic plans to improve engagement and business outcomes
• Collaborate with cross-functional teams and stakeholders to align on priorities and resolve issues
• Track performance metrics and provide insights to guide decision-making
• Support initiative planning, forecasting, and prioritization
• Deliver regular reports and business reviews with clear recommendations
• Identify risks and opportunities, and drive continuous improvement

Qualifications

• Bachel...