Opportunity Description
B2B Growth Marketing Specialist (Content & SEO/GEO)
Location: Barcelona
Employment Type: Full time
Location Type: Hybrid
Department: B2B
Responsibilities
Drive organic growth (SEO, AI & content)
- Build and execute a content & SEO roadmap focused on pipeline, not just volume
- Identify high‑impact opportunities across search and LLM ecosystems (AIO)
- Use AI tools (ChatGPT, AirOps) to scale high‑quality content without sacrificing editorial standards
Own landing pages & conversion journeys
- Create and optimize landing pages, use case pages, and conversion paths
- Improve CTAs, UX, and messaging to drive demo bookings and self‑serve conversions
- Run A/B tests to increase conversion rates across the funnel
Bridge content with product & sales
- Ensure content is tightly aligned with our ICP, use cases, and value propositions ...
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