Back-End Developer

Nair Systems is currently looking for Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)- Offshore for our UAE operations.

Required Skills:

• Strong programming in C#, .NET Core, ASP.NET MVC, Web API.
• Experience with Optimizely CMS 12+, CMP, and Personalization.
• Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs.
• Hands‑on experience with tracking data pipelines and analytics integrations.
• Strong understanding of personalization concepts, customer segmentation, and content affinity.
• Familiarity with Azure cloud hosting and deployment pipelines.

Responsibilities:

• Customize Optimizely CMS features (content types, blocks, workflows).
• Implement integrations with CMP (Content Marketing Platform) for content planning and publishing.
• Develop APIs to connect CMP with CMS, CRM, and DAM ...