Opportunity Description
Reporting to the Head of Brand Management, this role will be responsible for driving the brand planning process, from development to execution, and for monitoring brand performance for Absolut and Malibu brands.
Main missions and responsibilities
- Development of the 3Y strategic plan and annual brand plan, identifying drivers for growth and financial performance.
- Monitor achievement and development opportunities of current strategy. Track and report KPIs and draw appropriate insights and recommendations.
- Deeply know and understand consumer target to propose activities that resonate among them (especially GenZ).
- Secure execution and follow up– through of annual plans.
- Alignment with international strategy with constant communication with BO.
- Manage brand budget taking full responsibility for the A&P Budget.
- Lead selection and briefings with local agencies and cross functional teams.
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