Brand Manager (Kids Apparel Industry)

Job Title

Brand Manager

Location

Pasig, Philippines

Qualifications

• 5-10 years of experience
• Bachelor's degree
• Full-time position

Job Description

Key responsibilities for the Brand Manager include strategic planning, cross‑department coordination, sales and profitability management, brand image development, marketing engagement, market analysis, expansion initiatives, digital performance marketing, content management, cross‑platform marketing, and reporting.

Key Responsibilities

1. Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives. Set and execute brand planning calendars to ensure timely completion of all initiatives. Coordinate with various departments (Merchandising Planning & Control, Visual Merchandising, Store Operations, Marketing, e‑commerce, Franchise Management) and direct resources effecti...