Brand Manager

The Opportunity

Build the future of one of Canada’s most iconic and trusted food brands. As Brand Manager for Maple Leaf, you will lead a national, high‑visibility brand portfolio—Maple Leaf, Prime, Natural Selections, and Mighty Protein—and drive growth, equity, and commercial results.

Compensation: $94,000 – $141,000 CAD base with an annual short‑term incentive.

Snapshot of a Day‑in‑the‑Life

• Lead the growth agenda for Maple Leaf across Canada, accountable for market share, penetration, brand equity, and profitable sales growth.
• Own outcomes: set clear priorities, allocate time, talent, and investment to high‑impact initiatives.
• Develop and execute demand‑creation strategies, both in‑store and digitally, supporting multi‑category growth.
• Partner with creative and media agencies to create memorable, measurable consumer experiences that drive performance.
• Coach and...