BRAND MANAGER - VITAMINS AND SUPPLEMENTS

BRAND MANAGER - VITAMINS AND SUPPLEMENTS

About the job

Reporting to

Head: Marketing

Job Purpose

• To develop, manage and sustain a profitable, added-value brand and/or product portfolio by understanding, anticipating, creating and meeting consumer needs.
• Required Learning
• Business / Marketing Degree or IMM Diploma
• 2 - 3 years experience in marketing environment within the Vitamins, Minerals and Supplements (VMS) category as a prerequisite
• Key Job Outputs
• Brand Strategy Development formulating and implementing comprehensive strategies to enhance and promote the brands identity
• Market research and Analysis - Conducting research to understand market trends, consumer behavior, and competitor activities to make informed decisions.
• Brand Positioning: Establishing and maintaining a distinctive brand image to differentiate it from competitors in the market.
• Pr...