Channel Sales Head - General Trade

• Multinational Company
• Rapid Expansion

About Our Client

One of the biggest global players in the FMCG space

Job Description

1. Channel Strategy & Execution

• Develop and implement annual general trade channel strategies aligned with overall business objectives.
• Lead the creation of route-to-market (RTM) frameworks, including distributor coverage, territory assessments, and optimization.
• Drive channel-specific programs to increase numeric and weighted distribution.

2. Sales Management & Achievement

• Own and deliver monthly, quarterly, and annual sales targets (volume, value, profit).
• Manage trade investments, discounts, and promotions to ensure optimal ROI.
• Monitor channel performance, competitive activity, and recommend strategic adjustments.

3. Distributor & Account Management

• Lead nationwide distributor mana...