Opportunity Description
Mandaluyong City, National Capital Region, PH
Business Unit: Transaction Banking Group
Department: Marketing
The Content Officer will spearhead the development and executions for the varied projects, services and activities for BDO Remit.
The Content Officer is tasked to create, manage and execute marketing campaigns/ programs for the business unit.
Duties and Responsibilities
- Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross‑functional stakeholders
- Lead a customer‑first approach in 1) creating brand awareness 2) building brand equity, 3) driving engagement and/or 3) generating conversions among business unit's target markets
- Build and maintain thought leadership and subject matter expertise encompassing all customer segments
- Work with the business unit to help support business objectives