Content Specialist

Remote, South Africa | Posted on 16/01/2026

This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's insight travels further, works harder, and contributes directly to commercial outcomes.

Core Objectives – what does success from this role look like?

• Shift content from “created” to “activated” across CRM, email, LinkedIn and web
• Improve reach, engagement and nurture effectiveness without increasing content volume
• Reduce manual effort through automation, templates and AI-enabled workflows
• Support the journey from brand & engagement & pipeline

Key Responsibilities:

• Own the content calendar across brands and regions
• Translate bra...