Content Strategy and Growth Manager

Tata Play is India’s leading Direct-to-Home (DTH) service provider, delivering a superior television viewing experience through satellite broadcasting. Beyond linear TV, Tata Play offers seamless access to leading OTT platforms via Tata Play Binge, along with a robust portfolio of Value-Added Services (VAS) featuring curated, ad-free content across genres.

VAS at Tata Play - https://www.Tataplay.Com/explore/set-top-boxes-packs/services

Our VAS offerings include 24x7 subscription-based channels, exclusively available to Tata Play customers. The New Product Development (NPD) team manages a diverse portfolio of 50+ channels spanning multiple genres, including popular offerings such as Tata Play Classic Cinema, Tata Play Comedy, and Tata Play Fancode Sports.

Role Overview

The Manager – New Product Development will be part of the VAS team, respon...