Copywriter (Serialized Narratives)

We’re looking for someone who’s comfortable crafting captions and long-form copy, but more importantly, hungry to master serialized storytelling. This isn’t a traditional copywriting role. It’s for someone who thrives on continuity, audience obsession, and evolving narratives. What you’ll actually be doing: Write every caption, inner monologue, story sequence, and carousel copy in distinct character voices—switching fluently without blending. Own the ongoing central narrative—maintain continuity, advance the story with each post. Pitch and develop formats like Situationship Report, Red Flag Audit, Honest Report, and Decision breakdowns. Track audience response to story arcs and adjust pacing—this is serialized writing, not standalone posts. You’ll thrive here if you: Have 2 years writing digital content with a strong personal voice. Ideally have created newsletters, Substack, or long-caption Instagram content that built a following. Understand modern Indian urban women from the inside—...