Creative Content Lead

Creative Content Lead

Sweepsouth City of Cape Town, Western Cape, South Africa

The Creative Content Lead shapes and drives Sweepsouth’s brand voice, storytelling, and creative direction across all customer touchpoints. This role combines strategic thinking with hands‑on execution to ensure every piece of communication is clear, consistent, and true to the Sweepsouth brand. You will lead content creation across our core marketing and CRM channels, including email, SMS, push notifications, pop‑ups, blog, social media, and paid assets.

Key Responsibilities

• Lead and maintain the Sweepsouth content strategy across all verticals and audiences.
• Develop and manage the content calendar, ensuring alignment with campaign priorities, seasonality, and performance goals.
• Oversee content planning and delivery for all owned and paid channels, including email, SMS, social, blog, pop‑ups, and site content.
• Maintain a consisten...