CRM Analyst I

About the Job

The primary role is to drive data-informed decision-making to optimize customer relationship strategies. By delivering actionable insights, enhancing data quality, and supporting precision‑targeted campaigns, this role ensures that CRM initiatives maximize customer engagement, loyalty, and revenue growth.

What You’ll Do

• Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Campaign Strategy Support: Partner with marketing, sales, and service teams to develop data‑driven campaign strategies focused on acquisition, retention, upselling, and win‑back efforts.
• Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Segmentation and Targeting: Conduct in‑depth customer segmentation and predi...