CRM Campaign Analyst – Banking

CRM Campaign Analyst – Banking

Marketing

Location: Dubai, UAE

Salary: Negotable

Job Description

The campaign analyst will play an integral role in developing and executing marketing campaigns. Specifically responsible for campaign schedule management, working with Portfolio, Marketing Communication and Digital Marketing teams to gather campaign business requirements, defining reporting and analysis requirements, building campaigns in CRM platform, ensuring campaign tracking, performance measurement and fulfillment. The analyst will also play a key role in designing and executing campaign A‑B testing, champion‑challenger process. Must be able to work independently with strong analysis, communication, and project management skills.

Responsibilities

• Collaborate with Credit Card product, portfolio teams, prepaid card team and digital marketing teams to plan for campaigns aiming towards new customer ac...