CRM & Martech Specialist

What you’ll do

• Drive CRM & Lifecycle Strategy: Develop, execute, and continuously optimize end-to-end customer lifecycle journeys (activation, engagement, retention, and win-back) to maximize customer lifetime value.
• Lead Marketing Automation Initiatives: Design and scale initiatives to automate marketing operations, improving efficiency and enabling scalability across campaigns. Lead the execution and performance tracking for key central Martech projects.
• Oversee Content & Messaging: Drive the content strategy for CRM campaigns, ensuring all communications (push, email, in-app, SMS) feature compelling, personalized, and brand-consistent copywriting.
• Optimize Channel Performance: Monitor the performance of various marketing channels, identify areas for improvement, and make necessary interventions to optimize both technical delivery and content engagement.

What you’ll need

• Education: Bachelor’s degree E...