CRM Senior Analyst - Fintech

• Opportunities for career growth and progression
• Competitive salary and benefits

About Our Client

A leading consumer finance and fintech company that provides accessible installment financing, cash loans, and digital lending solutions to underserved customers through a technology-driven and customer-centric approach.

Job Description

• CRM Strategy & Optimization: Develop, implement, and optimize CRM strategies to enhance customer acquisition, xsell, engagement and loyalty.
• Data Analysis & Insights: Analyze customer data to identify trends, behaviors, and opportunities for improved marketing and sales strategies.
• Segmentation & Targeting: Create customer segments based on behavioral, demographic, and transactional data to improve personalization and campaign performance.
• Campaign Performance Measurement: Track, analyze, and report on the effectiveness of CRM campaigns,...