CRM Specialist (Retail/FMCG)

Key Responsibilities

CRM Strategy & Execution

• Develop and implement CRM strategies to improve customer lifecycle management, including acquisition, retention, and reactivation
• Execute targeted marketing campaigns across multiple channels such as email, SMS, push notifications, and social media
• Manage customer segmentation to deliver personalized and data-driven campaigns

Campaign Management

• Plan, execute, and monitor CRM campaigns, promotions, and loyalty programs
• Track campaign performance and optimize strategies based on data insights and KPIs
• Coordinate with marketing, operations, and external partners to ensure timely campaign delivery

Customer Data & Analytics

• Maintain and analyze customer databases to generate insights and actionable recommendations
• Monitor key CRM metrics such as customer retention rate, repeat purchase rate, and custo...