CRM Technical Specialist

About The Role

• Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in-app messages).
• Continuously refine our multi-channel communications and develop retention strategies to deliver an outstanding customer experience, applying best practices and staying up-to-date with the CRM state of art.
• Support the team with the technical set up of campaigns and user journeys in Salesforce Marketing Cloud.
• Ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight-driven and measurable. Own the weekly/monthly reporting and ad‑hoc deep dives.

About You

• 2‑3 years experience working in Digital Marketing and CRM.
• Experience working with Salesforce Marketing Cloud.
• Knowledge of SQL,...