Customer Activation Senior Manager

Are you ready to turn customer data into meaningful activation strategies that truly drive engagement, lifetime value, and sustainable growth?

Join us in Genoa as a Customer Activation Senior Manager, where you’ll lead the design and execution of. truly omnichannel customer activation programs across owned, paid, and human channels, connecting data, technology, and content to deliver personalized experiences across the entire customer journey.

Live your ambition. Lead with impact

You will play a key role in shaping Costa’s customer engagement evolution, orchestrating activation strategies that maximize customer experience, conversion, and value creation. You will translate customer data, segmentation, and insights into actionable campaigns and journeys, ensuring consistency and impact across all markets and channels.

Customer Activation & Value Creation

You will lead all customer activation activities across owned CRM channel...