Customer Journey & Campaign Strategist Expert

Customer Journey & Campaign Strategist Expert

At ING we are looking for a talented and enthusiastic Customer Journey & Campaign Strategist Expert to join our Digital Sales Hub Team of Growth.

Key Responsibilities

• Sales‑driven campaign strategy – Define the campaign strategy to accelerate product sales across the funnel (acquisition, activation, conversion). Ensure alignment between business objectives, messaging, channels, and activation timing.
• Customer journey design and optimization – Design end‑to‑end customer journeys focused on conversion. Identify key entry points, moments, and commercial levers. Optimize existing journeys based on performance, friction points, and data‑driven insights.
• Audience definition and activation (CDP) – Analyse customer behaviours and needs to define target audiences and priority cohorts. Build and evolve CDP audiences, ensuring correct activation across campaigns and jo...