Customer Value Management Specialist

Tracker has an opportunity for a Customer Value Management Specialist ( CVM) who will be responsible for designing and executing data-driven customer lifecycle, retention, and value strategies across all Tracker customer markets and segments — Business to consumer(B2C) , Business to business(B2B), and Value-Added Products (VAPs) — and to manage end-to-end campaign execution. This role aims to reduce churn, increase customer lifetime value, and drive sustainable revenue growth through proactive engagement, tailored propositions, and performance optimisation.

• Design and implement customer lifecycle strategies across Business to consumer( B2C) and Business to business ( B2B) segments.
• Support onboarding, engagement, retention, and growth.
• Map and optimise end-to-end customer journeys, identifying high-value and at-risk segments to drive targeted interventions.
• Lead the planning, segmentation, execution, and optimisation of Customer Value Manage...