Data Analyst (Digital, Data & Technology)

Overview

Performing exploratory analysis with business and media performance data to inform both future planning (e.g. audience selection) and day‑to‑day digital optimisations. You’ll be presenting your findings back to various stakeholders and building data visualisations to connect with stakeholders less savvy in data analysis.

We’d expect you to be working closely (and largely independently) with the Starcom Planning and Activation teams to answer their burning questions through bespoke analysis and measurement strategies.

You’ll also be a pro at building interactive visualisations (dashboards) and be confident in using web analytics platforms like Google Analytics. After 6 months, you’ll have developed a good understanding of the different measurement solutions available across Publicis Media (as well as the wider industry) to help match challenges with the best possible solution.

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