Decision Science - Market Mix Modeling

Job Title: - Senior Associate / Project Leader Requisition ID: TBD Job Location: -Gurgaon/Bangalore/Noida/Pune Job Summary: - This role will be responsible for leading commercial analytics engagements in market mix analytics- build and lead market mix models for pharma companies to estimate the impact/effectiveness of individual channels and optimizing marketing activities. Job Requirements: - Overall, 2-6 years of rich experience in marketing analytics with 2 years of good hands-on experience in Market Mix Modeling / Promo on Response Modeling / Test & Control Proficiency in Statistical and Probabilistic methods such as multivariate regression, hierarchical modelling, Mixed Effect modelling, SVM, Decision-Trees, Random Forest, etc. Hands-on experience in Python, and good PowerPoint skills. Priority to the candidates with Marke ng Mix modeling in the Pharmaceutical / Life Sciences Domain. Knowledge of Pharma data sets (sales/ promotions/ customer master) in the US/ ex-US is deeply appr...