Digital Analytics & Tracking Specialist

Remote, South Africa | Posted on 08/01/2026

Hybrid role: Digital Strategy, Web Analytics, Conversion Tracking & Technical Growth Execution

Overview

You will be responsible for building and managing the full tracking, analytics, and conversion infrastructure across our portfolio, ensuring accurate data collection, campaign measurement, and marketing performance optimization. You translate business and marketing goals into clean, measurable digital tracking systems and actionable reporting.

Key Responsibilities

You need to set up the behind-the-scenes tracking that tells us what users are doing on websites and ensures all marketing platforms get clean, reliable data.

2. Server-Side Tracking & Conversion APIs

Ability to track on a Luux server instead of just the website so ads platforms get better data, performance improves, and we're future-proofed for privacy changes.

• Deploy and maintain GTM server contain...