Opportunity Description
At ING we are looking for App Growth & Acquisition Specialist.
Your role and work environment:
We are looking for a talented and enthusiastic App Growth & Acquisition Specialist to join our Digital Cross‑Functional Projects Squad within the Growth / Digital Acquisition area. The responsibility of this team is to accelerate digital acquisition and drive scalable growth initiatives across channels, with a strong focus on in‑app strategies, while contributing to transformational digital projects that evolve ING’s customer acquisition capabilities.
Our way of working is agile, data‑driven and highly collaborative, coordinating multiple teams and stakeholders to deliver measurable impact.
Your key responsibilities:
- Define, own and evolve the in‑app acquisition strategy , identifying growth opportunities across the full funnel – from ASO to owned media strategies – always aligning initiatives with business objectives.
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