Digital Engagement Senior Officer

The Senior Officer supports execution of CRM campaigns in key segments across Asia. This is a role in a dynamic work team driving business performance and customer engagement initiatives through differentiated marketing tactics. S/he is responsible for data analyses and insights which contributes to evaluation and refinement of CRM programs, as well as strategic analyses and research driving program innovation and improvement. S/he also provides project management support by managing key program execution components including customer segmentation, coordination of tasks with agencies, cross functional teams and/or vendors etc.

• Support implementation plans for successful execution of relationship marketing activities for countries in Asia through coordination with key stakeholders and management of internal data
• Create (with the support of the CRM Supervisor) strategic analyses based on secondary r...