Digital Marketing Executive

Digital Marketing Executive

Responsibilities

• Day-to-day optimisation of digital marketing campaigns across the region to ensure workstreams are delivered and aligned with the planned outcome
• Plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
• Craft copies, captions, and descriptions for multiple content formats and channels, including digital, social, and video, and ensure quality ad asset production from creative to copies
• Contribute valuable and insightful inputs daily on plans and campaign optimisations, with reference to internal data where applicable
• Work closely with the local marketing teams to formulate and implement strategies to drive user acquisition and retention
• Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing SEA & HK
• Assist in compiling performance reports and presentations...