Digital Marketing Executive

On-site - Taguig 1-3 Yrs Exp Bachelor Full-time

Senior Marketing Assistant

JOB RESPONSIBILITIES:

Paid Media Execution & Optimization

• Run and optimize campaigns across Meta (Facebook/instagram); Google Ads, YouTube, TikTok.
• Ads, and other digital platforms.
• Manage daily sudgers, bizing strategies, pacing, and delivery
• Set up campaigns including targeting, creatives, audences, and tracking
• Conduct A/B texts on creatives, audiences, and improve performance.

Performance Tracking & Reporting

• Monitor key metrics such as CTR, CPC, CPM, and CPA
• Generate weekly and monthly reports with insighes and recommendations,
• Maintain dashboards and doeumentation of campaign resuits.
• Work closely with the Media Strategy Team to align on goals and direction
• Identify trends, opportunities, and performance gaps.
• Propose optimization strategi...