Digital Marketing Generalist

Role Overview

The Digital Marketing Generalist assists in managing the day-to-day performance, optimization, and maintenance of websites. This role focuses on ensuring digital properties are accurate, user-friendly, and aligned with brand and business goals. It is both strategic and hands-on, supporting site updates, analyzing performance, and partnering across teams to drive continuous improvement and maintain brand consistency.

Key Responsibilities

• Assist in managing day-to-day website updates, including page builds, content edits, image updates, and navigation changes


• Maintain accuracy and consistency of website content across pages, ensuring alignment with brand standards


• Partner with internal teams to implement website updates and enhancements based on business needs


• Support site optimization efforts, including basic SEO best practices, metadata updates, and co...