Digital Marketing Specialist

Description
Digital Marketing Specialist

On-site | Austin, TX | Contract


Our client is seeking a Digital Marketing Specialist to support growth initiatives and audience engagement for a portfolio of online offerings. This role focuses on developing and optimizing digital content across multiple channels to drive awareness, engagement, and conversions. The ideal candidate is both strategic and hands-on. You'll be comfortable creating content while also optimizing it for discoverability across traditional search engines and AI-powered platforms. This role collaborates closely with internal marketing leaders, technical partners, and external vendors to execute data-driven, performance-focused campaigns.


Responsibilities:

+ Write and optimize web content to support lead generation and conversion goals

+ Translate high-level content strategies and third-party recommendations into executable assets

+ Research and apply key...