Digital Marketing Specialist

At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Digital Marketing Specialist to support and optimize our digital campaigns across channels.

Your Role

Campaign Execution & Optimization

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn

• Support the definition and implementation of campaign structure, targeting, and bidding strategies

• Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)

• Contribute to full-funnel activities (awareness → consideration → conversion)

• Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives

• Support optimi...