Digital Marketing Specialist

1. Social Media Management (TikTok-Centered)

• Managing TikTok business accounts (posting, scheduling, engagement)
• Understanding TikTok algorithm basics (reach, watch time, trends)
• Trend monitoring and fast content execution
• Community management (replying to comments, DMs)
• Hashtag and caption optimization

2. Content Creation & Production

• Short-form video ideation and scripting
• Filming using mobile-first best practices
• Basic video editing (CapCut, TikTok Editor, Canva)
• Use of trending sounds, effects, and transitions
• Storytelling for product, lifestyle, and promo content

3. Creative & Visual Skills

• Strong sense of visual hierarchy and branding
• Knowledge of brand tone, voice, and style
• Ability to adapt content to different campaigns (promo, awareness, engagement)
• Creating thumbnails and text overl...