Digital Marketing Strategy and Optimization Lead

Enhance digital marketing operations as a Digital Marketing Manager. Drive engagement and conversion through optimized website experiences and targeted marketing campaigns, all within a remote-first culture.

You'll own digital marketing execution and analysis, focusing on the performance of website, email, and paid media channels. Develop and implement CRO strategies, manage SEO/AEO initiatives, and build scalable lifecycle programs using HubSpot. Collaboration with marketing teams will be key to align on high-intent traffic strategies, ensuring improved engagement and pipeline results.

Key Responsibilities:
• Own and optimize website performance to boost conversions
• Conduct A/B testing to refine messaging and creative
• Execute organic growth initiatives through SEO and AEO
• Partner with product marketing to enhance traffic generation
• Develop and manage lifecycle marketing strategies in HubSpot

Requirements:
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