Digital Marketing Strategy Manager

Overview The Digital Marketing Strategy Manager will work with management to audit the client’s existing SEO, PPC and on-line marketing for Landry’s, Inc. This role will develop strategies, manage, execute, and optimize Search Marketing accounts across all Search Engine platforms. Responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, and bid management and analysis of all assigned paid media accounts. The position also analyze, optimize, and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the account. Responsibilities Identify target keywords, and will provide on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices. The Strategist will track and report on the success of the engagement, providing monthly optimization recommendations. A successful candidate will have a demonstrated ...