Digital Media Buyer - Remote, Latin America

Overview

Digital Media Buyer - Remote, Latin America at Bluelight. Bluelight is a leading software consultancy focused on delivering quality technology solutions and a collaborative work environment. We are expanding across the United States and Central/South America and seek a data-driven media buyer to join our team.

Responsibilities

• Execute data-driven media buying strategies that align with client goals and target audiences.
• Conduct market research to identify the most effective media channels.
• Analyze historical campaign data to inform media mix and performance projections.
• Recommend channel-specific budgets and optimize spend based on performance metrics.
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
• Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic di...