Digital Product Owner (DTC)

Job Description
Insight Global is hiring a Digital Product Owner for one of our largest consumer health clients. This role owns the day‑to‑day execution and evolution of the company’s DTC and TikTok Shop experiences. You will act as the central product owner sitting between business stakeholders and engineering, ensuring platforms are technically ready for campaigns, launches, and growth initiatives. The role is hands‑on and execution‑oriented: owning the backlog, aligning priorities, coordinating across logistics, content, marketing, and tech, and ensuring smooth delivery in a lean, highly matrixed environment.

Day-to-Day:
 • Own day-to-day execution for DTC + TikTok Shop initiatives and operational needs (campaign readiness, coordination, issue triage, continuous improvements)

 • Act as the primary bridge between business stakeholders (commercial, marketing, logistics, content) and engineering/technical teams

 • Manage backlog/priorities and drive del...