Opportunity Description
Key Accountabilities
- Responsible to work with the Head of Commercial to set up the business strategy and long-term plan, including the budget ambitions (3-year strategy & plan, annual marketing plan and annual budget)
- Set up of the team, lead the recruitment of the talent required, ensuring all live the du values. Ensure AI is embedded in the team
- Accountable for the brand strategy and ensuring a clearly differentiated brand positioning and look and feel. Must ensure delivery of our brand promise across external channels as well as internal channels. Will be accountable for delivering amazing digital campaigns that drive traffic into our digital acquisition channels as well as our offline channels. Will also manage brand and communications agencies to achieve this
- Accountable for the end-to-end marketing management including Online Proposition and Pricing strategy and roadmap. Must ensure at all times a ‘uniquely differentiated’ digital proposi...